AAJ TAK was launched in December 2000 as a 24-hour Hindi news channel, which covers India with insight, courage and plenty of local flavour. Within six months of its launch, AAJ TAK emerged as India’s number one news channel. And within eleven months, it was awarded the best news channel by the India Television Academy. Two years on, it bagged the Indian Television academy’s award for being “The Best News Channel” again, and added the RAPA award for “Best Advertising Campaign”. Beginning with an impressive connectivity of 5.2 million homes at the time of launch, AAJ TAK today boasts of a reach of over 30 million homes and a channel share of more than 55% among the news channels. Its unique style of passionate story telling and live coverage has become its hallmark.View Contact
India Today Television marks the entry of the nation’s most credible name in journalism - India Today into news television. Powered by a future-ready look and backed with the 40 year legacy of the India Today brand, the channel addresses the news consumption habits of an evolved digital-savvy audience while staying true to the journalistic principles of the India Today Group.
With a paradigm shift in terms of television workflows and technology, the channel sets a new benchmark with a differentiated look. Innovative content formats and multiple news updates on the TV screen give immediacy and choice to the news viewer.