The Chartered Accountant  

The India Today Group has another publishing venture—a knowledge-based monthly magazine ‘Journal of the Institute of Chartered Accountants of India’—on behalf of the institute. The journal boasts of a huge base of inland, overseas and student subscribers, amounting to about 150,000 all over the country. The magazine's editorial content comprises both information and knowledge.

Besides articles on current financial issues, Expert Advisory Committee report, guidance notes, columns and hot tips on issues like corporate governance, macro-economic issues, auditing and capital markets, it carries a message from the institute president every issue, which mainly dwells on the new challenges that the accounting professionals face. The journal presents itself as a cost-effective media vehicle for reaching out to this focused audience, who have discriminating tastes and discretionary incomes to match.