The India Today Group
has another publishing venture—a knowledge-based monthly
magazine ‘Journal of the Institute of Chartered Accountants
of India’—on behalf of the institute. The journal boasts
of a huge base of inland, overseas and student subscribers,
amounting to about 150,000 all over the country. The
magazine's editorial content comprises both information
and knowledge.
Besides articles on current financial issues, Expert
Advisory Committee report, guidance notes, columns and
hot tips on issues like corporate governance, macro-economic
issues, auditing and capital markets, it carries a message
from the institute president every issue, which mainly
dwells on the new challenges that the accounting professionals
face. The journal presents itself as a cost-effective
media vehicle for reaching out to this focused audience,
who have discriminating tastes and discretionary incomes
to match.
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