RED FM 93.5,a part of The India Today Group, is a radio station with attitude and plays popular Hindi music. Positioned as the Voice of the Common Man, Red FM 93.5 is the only station listening to the masses and addressing the common man's issues in an entertaining manner. The station's attitude is well captured by Red's new baseline – Bajaate Raho! It signifies that Red will not take things lying down - at the same time, will not lose their sense of humor.

With an all new revamped programming, special T-Series Music, new Star RJs like  Malishka , Simran  and Suresh Menon and an aggressive marketing campaign, Red FM is the fastest growing radio station. (Source-NRS 2005).

RED FM's special tie-up with T-series presents a huge competitive advantage. Not just that, Red uses international research technology called DMT (Digital Media Test) to research listeners' taste in music .The primetime breakfast show, Morning #1, sees 2 new RJs in Mumbai and Delhi- Malishka (Mumbai) and Simran (Delhi)-who are vivacious, bubbly and full of 'bajate raho' attitude. Red also welcomes back noted comedian Suresh Menon to a new show, Comedy #1 in Mumbai, with buddy and the popular RJ Hose. Suresh Menon also creates a laugh riot in two newly launched humour segments-Angry Ganeshan and Junior Post Office. RJ Anuraag Pandey in Mumbai continues to entertain listeners in his late morning show while Surendra Sharma regales all with his deadpan humour. Last but not the least, Ameen Sayani, the golden voice of radio, offers a hand-picked collection of his best interviews with the legends in the world of music and movies

Not just that, Red FM's innovative marketing campaign seems to have taken the station's popularity through the roof. Mumbai is abuzz with Red's current innovative outdoor hoarding campaign that has taken the city by storm (Source-DNA, Business India, Aaj Tak). Real-life objects namely car, raft, buckets, ghagra cholis, scissors and graduation degree  - each representing an issue that touches the common man's life - were put up on hoardings. Supported by a 360 degrees campaign involving fun and interactive ground activities targeting the listeners as well as the trade, seems to have touched a chord.

Red FM Kolkata is the No.1 radio station in the city, with the highest market share –twice more than the nearest competitor, over 743 events and associations and 21 live outdoor updates a day.

Red FM is present in Delhi, Mumbai and Kolkata.

Fun, music and 'bajaoing' issues that touch the common man - that’s what Red FM stands for. Bajaate Raho!